Hey there, folks! We’re about to dive into the fascinating world of advertising. Still with John Pownall in our Coaching in the Car mini series, today is all about embracing simplicity in your ad campaigns, and we’ve got some real gems to share.
Now, you might be thinking, “Simple ads? Aren’t flashy visuals the name of the game?” Well, we’re here to tell you that sometimes, less is indeed more. In our discussion, we highlight the beauty of what we affectionately call “ugly ads.” These are the kind of ads that ditch the bells and whistles and get straight to the point. Why? Because when your offer is crystal clear, you don’t need to spend eons crafting a visual masterpiece.
As we kick off, we fill you in on the progress of John’s business venture, sharing insights into our customer-centric approach and our relentless drive for growth. Our discussion also highlights the importance of budget allocation based on performance, rather than just aesthetics. It’s a wake-up call for those who think a high number of likes equates to success. We’re all about the results, and you should be too.
This episode is your backstage pass to effective advertising strategies, and we’re sharing it all with you. So, if you’re in the game of marketing and want to level up your ad campaigns, don’t miss this episode!
00:00 – Coming up…
00:28 – Introduction
00:43 – Overview and Progress Update
01:43 – Exploring New Strategies
03:26 – Balancing Budget
04:28 – WE USED UGLY ADS
06:20 – Engagement and likes
07:44 – Client Growth Update
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He’s a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He’s also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
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Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.