Niche targeting is essential because it allows businesses to focus their resources and efforts on a specific audience, increasing the effectiveness of their marketing strategies and ultimately leading to more meaningful connections with customers who are more likely to engage, convert, and remain loyal.
In today’s episode, John and I delve into some valuable insights we’ve gained from the Mastermind.The clarity we’ve gained from the discussions we have made prompted a reevaluation of our business strategy. And realising the importance of niche targeting has been a game-changer for us.
Tune in and join us for another coaching in the car session where we talk about the importance of niche targeting and how it has helped John refine his marketing precision to truly connect with the right audience.
00:00 – Coming up…
00:33 – Introduction
00:59 – John gives updates on how his business is doing so far
02:49 – John’s realisations and insights from the mastermind
04:23 – Why it’s important to know your niche
06:50 – Number of clients
John Pownall is a highly experienced Master trainer with 14+ years in the fitness industry, specializing in rehabilitation for Cerebral Palsy, Stroke, and ABI. He’s a former head rehabilitation trainer for The Cerebral Palsy Alliance (NSW) and a Level 3 Trainer at Fitness First Mosman (NSW). Beyond fitness, John is a disability carer with expertise in ABI, Stroke, Cerebral Palsy, Quad/Para, and Autism. He’s also a successful musician as Johniepee, with 3+ million streams, national radio play, and international recognition on the Global Hip Hop Charts. As the founder and speaker for Diamond Minds Au, John is dedicated to empowering others through his diverse talents.
Connect with John Pownall:
⏩ Connect with John on LinkedIn: https://www.linkedin.com/in/john-pownall-a92137193/
⏩ Follow John on Instagram: https://www.instagram.com/johniepee/
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Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.