What we discussed in the epsisode:

Today’s episode is all about the changes coming to advertising in 2024, and it’s especially useful for business owners and marketers looking to stay ahead in the rapidly evolving world of advertising. We’ll talk about the importance of picking the right platform and really nailing it before you consider expanding.

We dive into the key trends and shifts expected in advertising this 2024 where we talk about practical, straightforward advice on how to choose the best platform for your business and audience, and how to adapt to the changing landscape of digital marketing. If you want your business to remain relevant and effective in their advertising, this one’s just for you.

To sum it all up, we emphasise the importance of creativity and making decisions based on data in your advertising and explain why focusing on one platform is a SOLID strategy for making a big impact. Tune in for a no-nonsense guide to boosting your advertising game in 2024.

Episode Highlights:

00:00 – Coming up..

00:21 – The growing importance of branding and brand awareness

01:04 – Choosing and focusing on the right advertising platform

01:23 – Detailed strategies for Facebook and Instagram advertising

02:27 – Expanding to Facebook group advertising

03:15 – Evolving use of lead ads on Facebook

04:03 – Diversifying to alternate platforms

05:02 – Encouragement for original content creation

This week guest

Kim Barrett is the owner of one of Australia’s leading digital marketing agencies Your Social Voice (YSV). He is an international speaker, entrepreneur and author who has been in the marketing and business game for over 17 years.

Named as one of Australia’s top social media marketers and top 5 most influential in PPC, Kim and his team at YSV help service-based businesses and entrepreneurs generate more engagement, leads and (most importantly) sales, online.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.