Understanding how to create effective sales and marketing systems is essential if you want a successful business. In today’s episode, we have business strategist Russell Pearson to share with us some practical insights about the relationship between sales and marketing and why both need to go hand-in-hand.
Russell talks about his own experiences in business, highlighting both the challenges and successes he’s encountered. While also discussing common mistakes that startups often make, providing a realistic perspective on what contributes to success.
Drawing on Russell’s expertise, we explore the key priorities that entrepreneurs should focus on to move their ventures forward. Tune in for a conversation packed with valuable insights that can genuinely alter your approach towards business success!
00:00 – Coming up…
00:21 – Introduction
01:38 – The ‘garden analogy’ for sales and marketing
04:27 – Russell’s journey into the world of sales and marketing
10:19 – How tax debt pushed Russell to do business
15:31 – The worst thing that could happen… if your presentation sucked
16:52 – Why taking care of people in your business comes first
19:43 – Top one mistake startups make
23:48 – The key to creating an effective sales and marketing system
Russell Pearson is an artist, strategist, designer and masterful presenter. He brings an eclectic way of seeing the world to educate and energise business audiences of all sizes. A voice of reason in a fad-driven marketplace, Russell works directly with business people and their teams, transforming reactive marketing activities into strong proactive marketing departments that drive profits for owners and results for sales teams.
Connect with Russell Pearson:
⏩ Website https://russellpearson.com/
⏩ LinkedIn https://www.linkedin.com/in/russell-pearson/
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Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.