What we discussed in the epsisode:

Are you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you’re not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies.

Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google’s first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges and opportunities in this space.

Tune in now so you don’t miss out on this opportunity to enhance your search campaign management!

Episode Highlights:

00:00 – Coming up…

00:29 – Introduction

02:05 – How Frederick Vallaeys got into the PPC space

03:26 – Frederick’s experience as product specialist for Google

05:35 – The role of an AdWords Evangelist

07:14 – What drove Frederick to leave Google and start Optmyzr

08:54 – The gaps in the PPC space Optmyzr sought to fill

15:04 – The shift to automation in the digital marketing world

20:50 – Why should paid search experts try Optmyzr?

This week guest

Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google’s AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards’ Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History.

Connect with Frederick Vallaeys:

⏩ Twitter https://twitter.com/siliconvallaeys

⏩ Website https://www.optmyzr.com/

⏩ Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.