What we discussed in the epsisode:

Pricing uncertainty can result in lost revenue or potential clients due to either underpricing or overpricing. How can business owners effectively determine the pricing for their products or services?

In this episode, I talk about my personal experiences and insights to help you avoid costly pricing mistakes. We’ll discuss smart strategies you can employ in your business to find the balance between attracting clients and valuing your offerings appropriately.

Join me to gain valuable insights and actionable strategies for creating a pricing strategy tailored to your business. Don’t miss this chance to enhance your pricing approach and maximise your business potential! Tune in now!

Episode Highlights:

00:00 – Coming up…

00:16 – Introduction

00:59 – Why pricing services is tricky

01:37 – How I learned to price my services the hard way

02:49 – Stop comparing and start valuing: A lesson in pricing

04:16 – Confidently pricing your worth: Communicating value unapologetically

08:07 – A short recap on how to overcome pricing challenges

This week guest

Kim Barrett is the owner of one of Australia’s leading digital marketing agencies Your Social Voice (YSV). He is an international speaker, entrepreneur and author who has been in the marketing and business game for over 17 years.

Named as one of Australia’s top social media marketers and top 5 most influential in PPC, Kim and his team at YSV help service-based businesses and entrepreneurs generate more engagement, leads and (most importantly) sales, online.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.