Resources Links:

• Visit Ben’s website at https://messagelab.com/

• Breakthrough Advertising by Eugene Schwartz (https://amzn.to/3l0UlKu)

• Your Social Voice Website (https://www.yoursocialvoice.com.au/)

• Become the Mogul of your industry (https://www.mogulcall.com)

• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

The most common mistake that companies tend to commit in marketing is that they often forget that customers are people too. They keep talking about their brand, their products, all while losing real connection with potential and existing clients.

Today’s guest, Ben Worthen joins us today to talk about why we need to remember that customers are people too. Ben is the CEO of Message Lab and he is an ultimate gun at content marketing. He talks about how you can use your brand to relate with customers instead of just promoting yourself and putting yourself out there.

Your customer is just like you and they need you to listen to them too. So, if you’re eager to change your marketing strategy with this easy mindset shift, go ahead and press that play button!