What we discussed in the epsisode:

  1. Cassie’s go-to answer for what she does [01:06]
  2. Why do you need to make long-form stories? [02:09]
  3. The elements of a good story [03:01]
  4. Do you need to spend a lot or have expensive equipment to make epic content? [05:08]
  5. Sharing her own story through her podcast [09:17]
  6. Can you use curse words? [11:50]
  7. Things you shouldn’t do when creating content [13:46]
  8. How Cassie helps people nervous on the camera [15:33]
  9. Getting started with making videos [17:01]
  10. Keep every content or video you’ve recorded [20:06]
  11. What sets Silver Lining & Co apart from other agencies [22:44]

This week guest

A television journalist and presenter, Cassie Silver has worked in many areas in the media industry, from scriptwriting to production management. Cassie started Silver Lining & Co as a creative outlet for her passion for public speaking and creative writing. On top of working as the boss lady at her boutique creative agency, Cassie is also a mental health advocate and is a Happiness Co Ambassador.

You can connect with Cassie through her Instagram or LinkedIn


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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.