What we discussed in the epsisode:

  • Introduction [00:00]
  • Yen’s introduction for what she does [01:14]
  • Her reason for launching Curve Sculpting [02:21]
  • The work she put in to sell out in her first month [07:19]
  • How to use influencers effectively without overspending [10:04]
  • It’s not about the no. of followers, but the engagement [12:12]
  • How much influencers charge [13:29]
  • Red flags to watch out for when choosing an influencer [14:34]
  • Not every influencer post will work for you [16:35]
  • How Yen finds the influencer she uses [19:02]
  • Test the idea first before stocking up on inventory [21:11]
  • What’s next for Yen [22:18]

This week guest

Growing up raised by a single mom, Yen Japney knew the value of hard work. Her passion for beauty led her to start Billionaire Beauties, her e-commerce company selling colored contact lenses. During the COVID-19 pandemic, Yen decided to launch another product, a waist trainer under her brand Curve Sculpting. Within her first month, she was able to sell out through navigating and utilising ‘Influencers’.


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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.