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Formulating an entirely new invention can feel like an uphill battle, even more so in a crowded market. But success isn’t restricted to creating something from scratch. Sometimes taking what’s already out there and assessing the improvements that can be made, is the advantage you need to get started.


In this episode, find out more about some new tech in the fitness world called Vitruvian Form, as Jon Gregory pumps out the secret sauce to how he was able to identify the gaps in the market and use those to his benefit.

Wondering how you can level up your workout? Find out how in this episode.

Listen and Subscribe

Itunes: https://apple.co/2kOXC3D
Spotify: https://spoti.fi/2lUeia6
Google Play: http://bit.ly/2khVhxM
Stitcher: http://bit.ly/2lZeYec
Youtube: http://bit.ly/2kRnYBX

What we discussed in the epsisode:

  1. The combination of applied physics, algorithms, and fitness [01:23]
  2. Algorithms presence in our lives [02:55]
  3. How Vitruvian Form works [04:12]
  4. Resistance training at home [07:21]
  5. Working through the machine’s limitations [08:10]
  6. One equipment for addressing the reasons you don’t get the results you want [08:57]
  7. Where you can get Vitruvian Form [11:00]
  8. Solving the puzzle on how to optimise volume and intensity [12:38]
  9. The importance of resistance training [14:32]
  10. Startups are hard [17:41]

This week guest

As the Founder and Managing Director of Vitruvian Form, Jon Gregory has democratised resistance training with his fitness equipment designed using applied physics, algorithms, and technology. He hopes that his innovation will empower every user to achieve elite-level, whole-body workouts. 

Curious about seeing this smart fitness machine in action? Check it out on their YouTube, Instagram, and Facebook. 

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.