What we discussed in the epsisode:

  • Introduction [00:00] 
  • What Heidi does [00:59]
  • Why you need to do PR [02:22]
  • PR is about connecting with people [04:27]
  • Showing up is key to building a connection [11:19]
  • Being featured on traditional media is not a big deal anymore [15:10]
  • Tips for marketing your business without a huge budget [23:58]
  • Facebook ads act as fuel to your PR [28:23]
  • Why sharing your wins and testimonials is important [32:15]
  • The biggest thing in PR Heidi has done [39:20]

This week guest

Heidi Anderson is a firm believer that thinking outside the box makes a massive impact on the success of your business. She debunks traditional ways to promote your business and aims to bring a fresh perspective on public relations. She is also a writer, a broadcaster, and an advocate of self-love.


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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.