As a business owner, I know how challenging it can be to figure out how to price your products or services. It’s easy to feel unsure if you’re charging too little or too much, leaving money on the table, or losing out on potential clients because of your pricing strategy.
In this episode, I’ll be sharing my personal experiences and insights to help you avoid making the same pricing mistakes that cost me around $16,000 a month in my own business. I understand the struggle of not wanting to scare potential clients away with high prices but also not wanting to undervalue yourself.
So, if you’re feeling unsure about pricing or just want to learn more about creating a pricing strategy that works for you and your business, then this episode is a must-listen. Grab a pen and paper to take some notes and let’s jump into the show!
00:00 – Introduction
00:59 – Why pricing services is tricky
01:37 – How I learned to price my services the hard way
02:49 – Stop comparing and start valuing: A lesson in pricing
04:16 – Confidently pricing your worth: Communicating value unapologetically
08:07 – A short recap on how to overcome pricing challenges
Kim Barrett is the owner of one of Australia’s leading digital marketing agencies Your Social Voice (YSV). He is an international speaker, entrepreneur and author who has been in the marketing and business game for over 17 years.
Named as one of Australia’s top social media marketers and top 5 most influential in PPC, Kim and his team at YSV help service-based businesses and entrepreneurs generate more engagement, leads and (most importantly) sales, online.
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Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.