What we discussed in the epsisode:

  1. What is Theo & Harris? [01:26]
  2. Exploring his passion of selling luxury vintage watches [03:32]
  3. Reinventing the watch industry online [04:44]
  4. The turning point in their company [07:07]
  5. Choosing to build a balanced online presence [10:50]
  6. Investing in SEO and content to get leads [12:28]
  7. Diversifying into selling ads [13:33]
  8. The most important job of the director of the company [15:45]
  9. What is needed to convince people your deal is good [18:51]
  10. Sales is different from being a journalist [22:42]
  11. What he thinks is the biggest failure on their end [24:40]

This week guest

Christian Zeron is the Director of Theo & Harris, a vintage watch store which is also a leading content producer in the world of watch commentary. The business started as a dorm room project and in 5 years, they’ve been able to shake the industry and create a new and transparent form of discussion. 

Check out their YouTube page for amazing content on wrist watches.

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.