The Kim Barrett Show Ep 030: How This “D” Will Help Maximise Your Marketing with John Wall

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Data is a rich source of abundant information that any organisation can benefit from. The key is knowing what kind of data to collect and being able to analyse it to gain a better understanding of your market and business.

In today’s episode, John Wall of the Marketing Over Coffee podcast joins us. As a partner in Trust Insights, he is a big fan of data. He breaks down how small business owners can get started collecting data, making sure it’s secure, and leveraging it to get insights. We also do a segue and let John talk about how he grew his podcast. 

As a small business owner interested in taking their marketing data into the next level, you should not miss this episode.

What we discussed in this episode:

  1. The importance of having good data [2:12]
  2. Key areas business owners should focus on [3:19]
  3. John’s background and the shift to data [4:20]
  4. Technology and the current coronavirus crisis [7:57]
  5. The realities in the startup world and starting his own company [11:32]
  6. Growing his podcast into a business [14:35]
  7. Reaching critical mass and leveraging his audience [17:06]
  8. Avenues and tips for growing a podcast [19:11]
  9. Useful tools for collecting data [21:30]
  10. New gear and looking to the future [25:17]

About John Wall

John Wall is a partner at Trust Insights, a marketing data and analytics consulting company. He is also the producer of the Marketing Over Coffee podcast, which he co-hosts with Christopher Penn. 

You may also reach John on Twitter and LinkedIn

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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