What we discussed in the epsisode:

THE PULLING PROFITS BOOK (1:18) 

• It is Brad’s 17th book to be published. His previous books were bestsellers on the Wall Street Journal and Amazon.
• It takes time to be successful in anything.
• It came because of a conversation on the difference between a company that grows profit exponentially, and one that doesn’t.
• Together with his co-author, they came up with five core disciplines that a business needs to understand.

THE BIGGEST MISTAKES IN SETTING UP BUSINESS FOUNDATIONS (3:47)

• Small businesses’ biggest mistake is looking to have a business that revolves around them.
• Big businesses’ biggest mistake, on the other hand, is focusing on one thing rather than dwelling on the five key areas.

THE FIVE DISCIPLINES OF PULLING PROFITS (4:41) 

• First is the discipline of strategy. How is the business designed to grow?
• Second is the discipline of mission. It is about the emotional connection between the staff and the company, as well as the team and customers.
• The third discipline, the discipline of business development, is the key to generating sales.
• Fourth is the discipline of execution, which sets up the success of the business.
• And finally, the discipline of people. The quality of your people determines the quality of the business.

CREATING LEVERAGE (7:39) 

• The first stage of leverage is doing the work once you get paid long-term.
• The best business owner or the best corporate executive is someone who does work on time that pays back.
• Training your people brings customers who stay long-term.

ACTIONCOACH (10:21) 

• The core of investing is real estate and shares. Brad had to pioneer a new industry—the concept of business coaching, which started ActionCOACH—to come up with something new.
• Millennials have the most entrepreneurial mindset.
• There is a shift in developing small businesses and a less corporate environment.
• Everyone is a billionaire in training. The question is: will you pass?
• In determining the success of the business, you go through the five disciplines in mind.
• Strategy always comes first because if there’s a fundamental core business model problem, then it doesn’t matter what you do with marketing and other things.
• There is a system for growing a business.

THE DIFFERENCE BETWEEN STRATEGY AND TACTIC (17:49) 

• A strategy is about your business model strategy. It is more about the product or service.
• Apple creating leverage in different industries is an excellent example of a strategy.
• Marketing campaigns, on the other hand, is an example of a business tactic.

THE GOAL OF PULLING PROFITS (20:29) 

• Brad’s plan behind every book is to build a model that people can understand and use.
• The time spent on thinking, learning, contemplating on brainstorming, and planning your business is way more important than the actual written document.
• Dream, goal, learn, plan, act.