Resources Links:

Your Social Voice Website (https://www.yoursocialvoice.com.au/)
Become the Mogul of your industry (https://www.mogulcall.com)
Marketing Over Coffee Podcast (https://www.marketingovercoffee.com/)
Join the Slack group, Analytics for Marketers (https://slack.com/get-started#/)
Christopher Penn’s YouTube series, You Ask, I Answer (https://www.youtube.com/channel/UChELZ_JMGNYuxObfrXoER6A)
Trust Insights (https://www.trustinsights.ai/)
Data is a rich source of abundant information that any organisation can benefit from. The key is knowing what kind of data to collect and being able to analyse it to gain a better understanding of your market and business.

In today’s episode, John Wall of the Marketing Over Coffee podcast joins us. As a partner in Trust Insights, he is a big fan of data. He breaks down how small business owners can get started collecting data, making sure it’s secure, and leveraging it to get insights. We also do a segue and let John talk about how he grew his podcast. 

As a small business owner interested in taking their marketing data into the next level, you should not miss this episode.

Listen and Subscribe

Itunes: https://apple.co/2kOXC3D
Spotify: https://spoti.fi/2lUeia6
Google Play: http://bit.ly/2khVhxM
Stitcher: http://bit.ly/2lZeYec
Youtube: http://bit.ly/2kRnYBX

What we discussed in the epsisode:

  1. The importance of having good data [2:12]
  2. Key areas business owners should focus on [3:19]
  3. John’s background and the shift to data [4:20]
  4. Technology and the current coronavirus crisis [7:57]
  5. The realities in the startup world and starting his own company [11:32]
  6. Growing his podcast into a business [14:35]
  7. Reaching critical mass and leveraging his audience [17:06]
  8. Avenues and tips for growing a podcast [19:11]
  9. Useful tools for collecting data [21:30]
  10. New gear and looking to the future [25:17]

This week guest

John Wall is a partner at Trust Insights, a marketing data and analytics consulting company. He is also the producer of the Marketing Over Coffee podcast, which he co-hosts with Christopher Penn. 

You may also reach John on Twitter and LinkedIn. 

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    kimbarrett

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.