What we discussed in the epsisode:

ABOUT SLYLETICA (2:21)

• Slyletica is Australia’s leading brand management and development agency specializing in activewear labels.
• Slyletica helps people with a business idea or an existing brand, develop new designs, and go through the manufacturing process.
• They also help with building websites and assisting with order fulfilment.

SLYLETICA’S BEGINNINGS (3:26)

• Simon was initially into sales in the corporate world, and it was fulfilling for him.
• The entrepreneur in him dreams of more, so he launched his activewear label even if he doesn’t have experience in fashion or starting a clothing brand.
• They spent two years refining the sales process, bringing the product to the market, and dealing with international suppliers and imports.
• They realized that their strength and speciality was to help business owners develop a product they can sell to an existing community or marketplace.
• Afterwards, they shifted from their retail to brand management and development.
• Slyletica’s key clients: social media influencers, gym owners and entrepreneurs who want to start their own business

WHAT IS A BRAND? (8:35)

• A brand can be anything that someone wants to pursue as a business.
• It should also be making money.
• To be successful, you must be able to blend brand and sales.
• A brand should be able to sustain an income for your personal and business needs.

HOW TO HAVE A COMPLETE BRAND (10:27)

• What products are you going to sell?
• What is it going to look like?
• Who is going to sell your products?
• How are you going to sell your products?

STARTING YOUR OWN APPAREL BUSINESS (12:40)

• Try and start small.
• Focus on your first selection.
• Take into consideration the economies of scale.
• Your website should be running for marketing.
• Advertising is essential. Posting in social media is not enough.

THE COLD METHOD AND THE COLUMN METHOD (18:21)

• Cold method: Used for influencers who would want to sell their brand, considering the followers that would care for the client’s product.
• Take the analytics that Instagram provides.
• Look at the core of the followers. If you can engage them to buy your product, that will be a substantial audience.
• Column method: For the non-core followers.

• Take out those non-core audiences and have conservative projections in terms of product inventory.
• Do not overcapitalize when you sell out.
• A large following does not equal success.

HAVING A CORE AUDIENCE (23:20)

• The core audience is the most important.
• They are the people who will purchase your product.
• The email list is second in priority.
• Use social media tools to find a lookalike audience for expansion.

FOUR KEY ELEMENTS FOR A SUCCESSFUL PRODUCT-BASED BUSINESS

• Starting the brand
• Building your product
• Bringing your product to the market
• Ensuring sales

FINAL NOTES

• You need to have a unique selling proposition.
• Start with customers similar to yourself.