What we discussed in the epsisode:

1. What made Anthony get hooked into LinkedIn [01:40]
2. Focusing on the scarcity of LinkedIn ads [02:59]
3. How LinkedIn ads are different from Google and Facebook ads [05:25]
4. The targeting options are more concentrated [06:21]
5. You pay for clicks, not for impressions [07:09]
6. Audience size on LinkedIn is much smaller and more specific [08:42]
7. The ads tend to be more direct than evoke curiosity [10:22]
8. Image ads perform best in terms of pure conversion rate [11:32]
9. Best type of ad campaign for beginners to test [12:37]
10. Track website conversion rates in your ads by putting insight tags [14:28] 
11. Re-target your LinkedIn ads on Facebook for cheaper cost [17:03]
12. Assets that work effectively for top of funnel marketing [18:39] 
13. Capture the minimal amount of information as possible [20:53] 
14. The challenges and strengths of LinkedIn marketing [21:51]
15. People tend to consume less video materials on LinkedIn [23:26]
16. LinkedIn is not a great fit for everybody [25:46]