What we discussed in the epsisode:

  • Introduction [00:00] 
  • How Frederick Vallaeys got into the PPC space [02:05]
  • Frederick’s experience as product specialist for Google [03:26]
  • The role of an AdWords Evangelist [05:35]
  • What drove Frederick to leave Google and start Optmyzr [07:14]
  • The gaps in the PPC space Optmyzr sought to fill [08:54]
  • The shift to automation in the digital marketing world [15:04]
  • Why should paid search experts try Optmyzr? [20:50]
  • Connect with Frederick Vallaeys [22:28]

This week guest

Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google’s AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards’ Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History.


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