What we discussed in the epsisode:

  1. Carman’s elevator pitch [01:18]
  2. Why the traditional marketing funnel is dead [02:50]
  3. The funnel is limited and increasingly less effective [04:20]
  4. The 1st flaw of the funnel: Terminology gets confusing [07:20]
  5. The 2nd flaw of the funnel: BANT doesn’t make sense [09:05]
  6. Flipping the marketing funnel on its head [11:21]
  7. B2B marketing vs B2C marketing [14:34]
  8. The ideal marketing model for small businesses [16:14]
  9. What is Terminus and what does it do? [20:12]
  10. Client focus is the order of the day [24:36]
  11. Carman’s recipe for the perfect Old Fashioned [25:53]

This week guest

Carman Pirie is the co-founder of Kula Partners, a Canada-based company that focuses on digitally transforming how B2B manufacturers market and sell. He also hosts ‘The Kula Ring’ podcast dedicated to discuss and dissect topics on B2B marketing.

You can connect with Carman Pirie through the Kula Partners website.

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.