What we discussed in the epsisode:

THE THREE KEYS OF ADVERTISING CYCLES (01:43)

• There are three key steps in the advertising cycle: The Mogul Method, list building, and the conversion mechanism.
• The Mogul Method is your video and content creation strategy.
• List building involves getting people to sign up to your mailing or subscribers list and growing it.
• Conversion mechanism is how you get a visitor to do something, like buying from your online store.
• You don’t have to start with content creation before building your lists and creating a conversion mechanism.
• The advertising cycle should be reversed, starting with the conversion mechanism moving towards list building then employing The Mogul Method.

WHY START WITH THE CONVERSION METHOD (4:52)

• The Mogul Method requires producing great content which costs money.
• You need to have a source of money for content creation, which requires leads to convert.
• Focus only on conversion mechanism until you earn half a million yearly.

LIST BUILDING STRATEGY (8:05)

• Brian Kurtz, a direct marketing guru, explains in another episode of the podcast why “The money is in the list.”
• List building strategy needs to have value, don’t spam the people on your list.
• Grant Cardone, a real estate mogul and another previous guest on the show, said that if your subscribers don’t like your offers, then build a bigger list.
• Your list gets you people who are interested in your content and should feed into your conversion mechanism.

MOGUL METHOD – WHEN TO CREATE CONTENT (13:33)

• Employing the Mogul Method first is only possible if you have all the money in the world.
• I used the past two years to build my conversion mechanism and list before producing the podcast.
• I also started with the Mogul Method first, which lead to having no sales.