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Investing in strategic branding is one of the most crucial aspects of business growth. It should showcase the mission and vision of a company.

In today’s episode, we have Rachel Dowdy to share her knowledge about branding and content creation. Rachel is the founder of the Green Goodness Co. and Social Goodness. Both businesses are aimed at bringing together wellness-inclined people and events. Fitness and food-based enterprises are just some examples of firms that the platform brings together.

If you are interested in strategic branding and content, this episode is for you. Check these highlights, and be sure to tune in to the show!

Listen and Subscribe

Itunes: https://apple.co/2kOXC3D
Spotify: https://spoti.fi/2lUeia6
Google Play: http://bit.ly/2khVhxM
Stitcher: http://bit.ly/2lZeYec
Youtube: http://bit.ly/2kRnYBX

What we discussed in the epsisode:

  1. What Rachel Dowdy does [01:26]
  2. Making a good brand [04:29]
  3. Factors contributing to business growth [6:59]
  4. Content creation [9:03]
  5. Positioning the brand [10:23]
  6. Brand and business alignment [14:08]
  7. Technicalities of the brand [17:19]

This week guest

Rachel Dowdy is the founder of the Green Goodness Co. and Social Goodness. Both businesses are aimed at bringing together wellness-inclined people and events. Fitness and food-based enterprises are just some examples of firms that the platform brings together.

Connect with Rachel on her LinkedIn.

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    kimbarrett

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    Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Selling Author, Speaker and Trainer, having taught marketing around the world and helping businesses grow to 6 and 7 figures.