What we discussed in the epsisode:

HOW IT DEVELOPED (1:12)

• Natasa always wanted to get things done fast.
• She and a co-author decided to finish writing a book in one weekend.
• She realised they already have the bulk of the content from their interviews. They spent three hours writing the book.
• From there, Natasa realised if she could write half a book on a weekend, she could get other people to do it as well.

MULTI-SPEAKER BOOKS (3:55)

• You only say yes to these projects if you’re offered to be part of one for free.
• Being a part of this multi-speaker book should lift your profile.
• She is not a big fan of multi-speaker books. She doesn’t think you will shine because you are only among 12 to 15 other people in the book.

BUSINESS ON STEROIDS (5:16)

• Natasa has already written 11 books on different topics.
• Use reverse-engineering in organising information for writing a book.
• Take note though that this information organisation model will not work for fiction writing; the framework is applicable for personal stories.

FIRST BOOK WRITING EXPERIENCE (8:58)

• Natasa’s confidence and self-worth grew when her first book came out.
• When she stood up and introduced herself, people became serious in learning she’s doing.

BENEFITS OF BOOK WRITING (11:56)

• “The book is somewhere near the top of your sales funnel.”
• The book is an opportunity for people to get to know you without investing too much.
• You don’t need to be a speaker to promote your book because the internet is an excellent platform for selling books.
• Some authors pre-launch their books. They receive payment in their Paypal account at a slightly lower price.
• Pre-launching creates leverage for the sales of the book.

COMMON PROBLEMS OF BOOK WRITING (16:50)

• Natasa compiled her audience’s responses regarding the reasons they are attending her workshop.
• She wrote the tips and pieces of advice in her book, which is divided into three parts.

HOW TO GET AUTHORS DO PRE-SALE (18:58)

• It’s all about making sure they finish the whole pre-sale process.
• It is essential to work on the foundation first, get your hands dirty, and build the funnel towards the success of your book.

HIGHEST ACHIEVEMENTS OF AUTHORS (23:37)

• Natasa shared about an author who wrote a book on chalk paint because she wanted to sell more of the chalk paint she made.
• A psychologist got her return investment in 39 days, and Natasa praised her for improving her profile.